Citizen Journalists, Now more powerful than Simon Cowell!
If like me you have sat there despairing week after week as the X Factor machine rumbled its depressing saga to a final conclusion last week, whilst correctly foretelling the outcome each Sunday, thanks to the shows laughably predictable and psychologically basic format and formula.
{The truth being that anyone with a modicum of insight in the psychology of social media trends could have made the same mockery of the shows results as I have done.}
Then Despair no more, at the last minute a social media, anti heroine has emerged from the mists of the internet to maybe, just maybe save us all from that now all to predictable X Factor Christmas Number one.
In the unlikely guise of a self-described stay-at-home mum from Essex, Tracy Morter. Who created a Facebook group in mid November, proposing that ‘Rage against the machine for the Christmas No one′
Now because of the might of Facebook and social media in general she has managed to created an alignment of media interest around X Factor, Tracy Morter’s idea may now possibly contribute to the outcome of the Christmas singles chart.
There are 714K members of the Facebook group at the time of writing and between 250K and 500K purchases of “Killing in the name of” are estimated to be needed to secure the spot. The song is already number one on iTunes.
No wonder Simon Cowell is coming over as a bit cross in interviews about the campaign he describes as ’silly’. With all his TV ratings power, it looks like he’s still no match for a mum with a social media platform.
The relatively unknown agency Anomaly, who last week Sony appointed to their £50 million global advertising account, has a quote on their website from the head of R&D at Proctor & Gamble which says “My biggest competitor today is a person with an idea” and so it is proving.
Anyway just another example of the newly emerged but nevertheless devastating power of social media and the rise of the Citizen Journalist.
This is backed up by the damage that was done to contestant Daniel Johnson when his sexuality was revealed through social media and also begs the question, what if some bright spark through social media had pointed out the actual sexuality of another of the X Factor finalist, and started a campaign about that, they may not have done so well then, they certainly would have lost the granny and young girls votes to the other contestants.
Oh well as I have predicted below in many of my posts next year all things Social Media, will be defiantly, heading in that direction, so next years X Factor might be very different and Simon Cowell may not quite get it all his own way as usual, LOL. Regards….. Ashe, IT Bloke – London.
