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Word Of Mouth – Works: It’s Science!

August 13, 2010
By Ashe
Word Of Mouth – Works: It’s Science!

Word-of-Mouth : It’s Powerful Because most Minds Aren’t ??? To finish off our look at the grass roots of  Word-of-Mouth Marketing I thought that I would pen you a short article about the  all important science behind it’s phenominal growth and power,  to show that it has been irrevocably proven that Word-of-Mouth is now a major marketing force to be reckoned with and that you ignore it, at your own peril. You only have to search the internet for a short while to come to the inevitable conclusion that, virtually every research study into the subject, now regularly shows how, internet disseminated Word-of-Mouth marketing has become the dominant force in how consumers form their decisions on what to buy or what to think of brands and products, or even celebrities for that matter.
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What Exactly is W.O.M:

June 11, 2010
By Ashe
What Exactly is W.O.M:

Greetings all,  sorry that I have been a little bit conspicuous by my absence,  but I have been working very hard in the background on a couple of very exciting projects that we will be revealing to you all shortly. I hope that you are liking the look of our new site, a few slightly more dramatic changes still yet to come, so many appologies if it has caused any inconvenience, I assure you, that when Ashe...
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Word of Mouth Simplified:

June 7, 2010
By Toby
Word of Mouth Simplified:

In-keeping with IT Blokes, current look at the Grass Roots of Word-of-Mouth and how your business can take it first steps into it’s positive uses, I decided to try and compile the most concise piece I could that would give even the most uninitiated Word-of-Mouth novice a few idea’s on how to get a start in encompassing it’s power.  To be fair it was not as easy as I first thought.   For me at least, it is...
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Killer Stats about Word of Mouth:

June 4, 2010
By alex
Killer Stats about Word of Mouth:

Since joining IT Bloke I have become someone who lives, breathes and sleeps “‘WORD-OF-MOUTH MARKETING”,  it’s sheer power can be that addictive believe you me, because of this, I am contantly scanning the net for data-based evidence that supports my staunchly held belief in word of mouth’s heightened status as “CONVENTIONAL MARKETINGS” - oh so worthy successor. So this week in the interest of saving time, I have put this research together and have...
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The Power Of Trust: is this our Digital Future?:

June 4, 2010
By patrick
The Power Of Trust: is this our Digital Future?:

Although I mainly deal with the future development of  IT Bloke Ltd at a corporate level, I would hate it to be said of me, that I am not also highly digital  media aware like the rest of my team. However because I have well lets say a couple of years on some my team, I do remember a time when the TV news was actually the daily voice of gospel news truth, however...
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10 Reasons Why Word-of-Mouth now eclipses Conventional Marketing:

June 3, 2010
By Ashe
10 Reasons Why Word-of-Mouth now eclipses Conventional Marketing:

All of us here @ IT Bloke Ltd, especially the management team of Myself, Alex and Patrick are confirmed Word of Mouth Marketing Evangelists and firmly believe that within a year or two,  because of the major ongoing changes/advances  in the way in which we consume media, we will see Word of Mouth marketing start to totally eclipse conventional marketing in its actual effectiveness. Recently, this was also confirmed to me by an old friend from University...
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Why isn’t there a Mobile Network that Encourages Collective’s, Via Word of Mouth:

June 2, 2010
By Toby
Why isn’t there a Mobile Network that Encourages Collective’s, Via Word of Mouth:

I am continually bugging our team with the Same question,  Why oh why, do people  still not understand how to attain mobile call rate, Nirvana- (or free as I like to call it),  and ignore what seems to me to be some  of the most economical  mobile phone tariffs by simply not thinking in a more logical and strategic manor??? Also although the concept was extensively written about by Ashe back in the day when we...
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