Word-of-Mouth : It’s Powerful Because most Minds Aren’t ??? To finish off our look at the grass roots of Word-of-Mouth Marketing I thought that I would pen you a short article about the all important science behind it’s phenominal growth and power, to show that it has been irrevocably proven that Word-of-Mouth is now a major marketing force to be reckoned with and that you ignore it, at your own peril. You only have to search the internet for a short while to come to the inevitable conclusion that, virtually every research study into the subject, now regularly shows how, internet disseminated Word-of-Mouth marketing has become the dominant force in how consumers form their decisions on what to buy or what to think of brands and products, or even celebrities for that matter.
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